80% of Indian business leaders feel pressured to offer flexibility in post-Covid work: survey

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Up to 80% of business leaders in India feel compelled to offer more flexibility since COVID-19 with 58% of employees, 41% of managers and 37% of government being the top three contributors to this pressure.

Amid the demand for flexibility, business leaders are actively creating new workplace policies that give employees more autonomy over how and where they work today. The LinkedIn study shows that 88 percent hired specialists, consultants and additional staff to help them design their work policies for the future of work.

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LinkedIn’s Future of Work focused on the ideas of 736 business leaders in India and their thoughts on the future of work, their flexibility offers, the challenges they foresee and of their plans to resolve them.

“Flexible working has become a top priority in the new world of work, and business leaders see it as an opportunity to hire more diverse talent and improve business performance,” said Ashutosh Gupta, National Director for India, LinkedIn.

Preparing for the new hybrid work culture, 9 out of 10 business leaders in India have already offered or are considering offering job sharing opportunities, while 78% have already offered or are considering allowing employees to work in another country.

The study also shows that India is the leader in the Asia-Pacific region (APAC) in terms of flexibility: 68% of APAC leaders offer job shares and 58% allow staff to work from another country.

The continuous remote reality has made it easier for companies to hire professionals with more distinct backgrounds and diverse skills. More than half of business leaders in India also believe that virtual interviews can help them connect with aspirants with restrictions on proximity (55%), find a more diverse mix of candidates (45%). and professionals with modern skills (49%) today.

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The study also reveals that “digital transformation”, “rethinking marketing strategy” and “establishing new ways of working” are the top three business priorities for business leaders. 93 percent of Indian executives also believe that having younger employees on the team gives them new insight into new marketing trends, especially as they continue to adjust their marketing strategies. as the key workforce priorities for executives over the next 6 months.

To keep employees engaged and prepared for the future of work, 89% of business leaders invest in training courses that facilitate employee collaboration and productivity in a flexible work environment. In fact, 1 in 2 leaders rely on increased training and development investments to help employees improve their skills (52%), easily move into internal roles (52%), and learn together in a community environment ( 52%). .

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