PETALING JAYA, October 6 – Foodpanda Malaysia has apologized for its Polywood video that prompted social media users to criticize it for appropriating Indian culture.
The online food and grocery delivery platform also said it was not the brand’s internal Deepavali advertisement.
Talk to Malaysian courier, Foodpanda Malaysia Marketing Manager Vanita Menon Kris apologized for the misunderstanding regarding the Polywood video adding that she tells the story of a specific Malaysian urban household in her upcoming series of music videos.
“As such, Foodpanda would like to take this time to humbly apologize as it is never our intention to cause discomfort to our consumers as we remain committed to bringing happiness to your doorstep.”
Pollywood, the brand’s Bollywood-themed promotional video with an all-Malaysian cast, has been criticized online for appropriating Indian culture for not having an artist of Indian origin in its video uploaded on September 29.
Malaysian actresses Adibah Noor and Nadia Aqilah are also featured in the brand’s promotional video.
It is more than the lack of Indian representation. Even though there were Indians in this ad, it’s still silly and stereotypical. Sorry to burst anyone’s bubble, but the Bollywood dance-y theme has nothing to do with Deepavali and is not representative of Indian culture in general. https://t.co/rsl7xOP5tg
– (@uglyluhan) October 5, 2021
âThe online music videos are teasers of a much larger story of the main character Seri and the daily life of a three-generation household in a series that premieres in October,â said Vanita.
“Featuring them in their daily lives using various Foodpanda joy hacks, multiple musical genres such as Bollywood and K-Pop to communicate the different hacks a consumer can do.”
She added that the minisodes are a celebration of the various musical influences from local Malaysian television that have transcended cultural differences over the decades.
âAs a diverse and multicultural nation, we have adapted to our respective cultures and celebrated all that is uniquely Malaysian.
âThe series is part of the #TakkanTakTahu brand campaign to educate customers on the best way to use the offers on the app,â she said.