Italian fashion brand Gucci is making headlines once again! Gucci is one of the luxury fashion brands based in Florence, Italy. Gucci’s product lines include handbags, ready-to-wear, shoes and accessories, make-up, perfumes and home decor.
The brand is now facing yet another backlash on Twitter. Reason: Gucci is criticized for its new line of Indian kaftans which it sells on its website at a “high” price. A caftan is a free size kurta worn throughout India.
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The caftans that Gucci sells on its website are inspired by Indian culture with floral embroidery on organic linen fabric. The caftan product ranges from $ 2,100 (around Rs 1.53 lakh) to $ 3,500 (around Rs 2.56 lakh), which is way too much for a kurta or caftan.
Further details of the caftan read: “Filled with influences from the 60s and 70s, the caftan reinterprets the aesthetic of the hippie movement with a new take on casual wear in lightweight fabrics. For this new iteration, the iconic Interlocking G pattern blends with a striped chain print to enhance the ivory silk fabric ”.
However, this is not the first time that Gucci has faced something like this. Earlier in 2019, Gucci faced a similar backlash for its “Indy Full Turban”. This Indy Full Turban was listed for sale on the luxury department store Nordstrom’s website for a hefty price of $ 800 (Rs 58,456). The Turban collection has faced huge reviews from around the world. He was also offended for cultural appropriation.