There “gig economy » is growing in popularity in India, with industries ranging from retail, transport and healthcare to knowledge-intensive and creative services such as consulting, advertising and marketing, and now even l IT, turning to site workers to meet their staffing needs. According to a recent NITI Ayog report, India’s gig economy is expected to grow from 7.7 million workers in 2020-21 to 23.5 million workers by 2029-30, or 6.7% of the non-working labor force. agriculture or 4.1% of all jobs in the country at that time. So is it finally time for India’s hospitality industry, which has long struggled with a labor shortage, to test the viability of the gig economy beyond just food delivery?
Contract and part-time employees have always been part of the hospitality industry, but the gig economy gives the industry access to a pool of on-demand labor. Gig workers are independent contractors or freelancers who, unlike traditional full-time employees, typically perform project-based, hourly, or part-time work for numerous clients on a short-term basis.
Hiring gig workers in the hospitality industry has a number of advantages. This model can help hospitality businesses manage their staffing needs during busy and off-peak periods, optimize and reduce their staff-to-room ratio, and reduce labor costs. In an industry notorious for high attrition rates, access to on-demand labor will also help reduce hiring and training costs. In addition to the financial aspect, the flexibility of on-demand work can change the long-held perception that a career in the hospitality industry involves working long hours for low pay. This model will help the industry attract a wider range of human resources, including unemployed or retired professionals, stay-at-home parents and even students who want to work in the sector for a few hours a week without sacrificing their work balance. -personal life. .
Despite all these benefits, the hospitality industry has been slow to embrace this trend, with the exception of some hotels around the world that have started using gig workers, primarily to fill restaurant positions. The main reason for the slower adoption is the industry’s fear that service levels will be affected and day-to-day management will become more difficult due to the need to continuously train and retrain staff on their strict procedures and complex. Although change can be uncomfortable, it is necessary for growth.
The hospitality sector must first assess and identify a few jobs and roles that can be easily filled by gig workers as needed. Housekeeping, F&B service, kitchen stewardship, cleaning, guest services, marketing, data analysis, human resources and training are just a few of the roles and responsibilities. positions in a hotel that can fit perfectly into this model and help alleviate the industry’s labor shortage. Additionally, hiring scheduling apps and platforms like Qwick, Stint, Instagramand GigPro, which connect hotels and other hospitality establishments with on-demand workers with the necessary skills and qualifications and also help schedule shifts, are now helping to overcome these challenges on a global scale. Similar services are offered in India by the recently launched app Collaboraterand it won’t be long before more of these platforms are available to the hospitality industry, allowing them to use on-demand workers to solve staffing issues and maintain competitiveness in the hospitality industry. rapidly growing hotel industry.