Issam Kazim, Managing Director of the Dubai Corporation for Tourism and Commerce Marketing says: “The experience of the past two years has also only served to underscore the importance of in-person business events and what they can offer organizers. , participants, sponsors, exhibitors and their wider networks. With one of the department’s top priorities being to capture 400 global business events per year by 2025, we continue to explore all opportunities to host business events in Dubai and work with stakeholders in the city. to provide meeting planners with a safe and impactful platform for knowledge sharing, networking and creating lasting legacies.”
With a strong lineup of events in the spotlight, there has been non-stop action in Dubai over the years and continues to show steady growth. When Kerala-based entrepreneur Elizabeth Jean Thomas, co-founder and CEO, Phonologix Health Solutions Pvt. Ltd participated in the India Pavilion at Expo 2020 in Dubai in January 2022, it was the global networking potential that impressed her immensely. She says: “It was an amazing experience and provided much-needed visibility for a start-up like ours. The ‘Innovation Bus’ was an interesting concept, set up right next to the India pavilion, intended to project India as one of the leading start-up ecosystems. This opportunity has been extended by DPIIT and Startup India.”
India as a promising source market for tourism in Dubai
Interestingly, according to the official announcement from the Dubai Department of Economy and Tourism (DET) with the Tourism Performance Report from January to December 2021: Dubai welcomed 7.28 million overnight visitors from January to December 2021, with the highest number of international guests from India at 910,000. Year-over-year, India has been a very promising source market for Dubai tourism.
High potential of the Arab travel market
The Arabian Travel Mart (ATM) – an international travel and tourism event has created excellent business opportunities for networking, buying/selling, technology, etc. in the Middle East for inbound and outbound tourism professionals.
Expressing his delight, Issam Kazim, CEO of Dubai Corporation for Tourism and Commerce Marketing, said, “As a long-time partner of ATM, we are delighted to once again host the 29th edition to be held in May 2022. With our momentous achievements in the global travel and tourism space, Dubai has become a hub of innovation, ideas and connections for businesses across all sectors. Dubai is proud to continue to show its ability to host world-class international events with strict health and safety measures in place while positioning Dubai as an open and safe global city for residents and visitors, and their offering the opportunity to enjoy a complete destination experience.”
Daniel D’souza, President and Country Head – Vacations, SOTC Travel, said: “The upcoming Arab Travel Mart 2022 presents a significant opportunity to redefine the revival of the travel industry amid the new normal. Dubai and the Middle East have been a hub for global trade and lately for favorite sports like golf, football, Formula 1 and cricket which also strongly attract business and leisure travellers. global sports will play a key role in boosting tourism in Dubai and the Middle East.
Bullish on Middle Eastern countries:
Rajeev Kale, President and Country Head, Holidays, MICE, Visa – Thomas Cook (India) Limited says confidently, “The reopening of borders and the easing of restrictions are already driving a huge boost for MICE businesses.
As the Middle East is important to our MICE segment, we have recently successfully managed groups of 20-200 guests despite the pandemic. Sporting events were maximized with the delivery of 3 medium-sized MICE groups (between 30 and 100 delegates) during the T20 World Cup and Formula 1 in the United Arab Emirates.”
With the reopening of commercial aviation, the acceleration in demand leading to an overall revival of the travel sector will soon be a reality. Are you ready to explore Dubai?