Prasar Bharati signs MoU to promote Indian culture, episodes to air on Doordarshan | Latest India News

0

Public broadcaster Prasar Bharati on Monday signed a memorandum of understanding with the Indian Council for Cultural Relations (ICCR) to promote Indian culture

Public broadcaster Prasar Bharati on Monday signed a memorandum of understanding with the Indian Council for Cultural Relations (ICCR) to promote Indian culture. It will be aired on national and international Doordarshan channels.

“The MoU aims to bring the best of Indian culture to national and international audiences and provide television and digital platforms for performers. In collaboration with ICCR, Doordarshan will produce 52 half-hour episodes, based on cultural events/concerts/music/dance performances organized by ICCR,” the Ministry of Information and Broadcasting said. in a press release.

The MoU will be in effect for the next three years, from December 2021 to December 2024.

Performances by prominent artists associated with the ICCR will be broadcast on Doordarshan’s associated channels. “The dance and music performances will be featured on DD National, DD India, Doordarshan Regional Channels and Prasar Bharati News Services (Prasar Bharati’s digital platform) as a weekly program,” the statement said.

The memorandum was signed between the Managing Directors of Doordarshan and ICCR, Mayank Kumar Agrawal and Dinesh K Patnaik, along with other senior members of the two organisations.

Previously, Prasar Bharati signed a Memorandum of Understanding with the Ministry of Electronics and Information Technology to deliver quality educational programs to every household including those in rural and remote areas.

Close story

Share.

Comments are closed.