Prasar Bharati signs MoU with ICCR to promote Indian culture

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New Delhi: In a bid to promote Indian culture, Prasar Bharati and the Indian Council for Cultural Relations (ICCR) on Monday signed a memorandum of understanding for a three-year period. The MoU aims to showcase the best of Indian culture to domestic and international audiences and provide television and digital platforms for performers.

Performances by eminent artists associated with the Indian Council for Cultural Relations (ICCR) will be broadcast on Doordarshan’s national and international channels. The dance and music performances will be featured on DD National, DD India, Doordarshan regional channels and Prasar Bharati News Services (Prasar Bharati’s digital platform) as a weekly program.

In collaboration with ICCR, Doordarshan will produce 52 half-hour episodes, based on cultural events, concerts, music and dance performances organized by ICCR.

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The MoU was signed between Director General Doordarshan, Mayank Kumar Agrawal and Director General of ICCR Dinesh K. Patnaik in the presence of Director General (CEO) Prasar Bharati Shashi Shekhar Vempati and other senior officials of Prasar Bharati and the Indian Council for Cultural Relations.

This Memorandum of Understanding will be in effect for a period of three years from December 2021 to December 2024.

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