Solihull BID Chief Wins Indian Cultural Group ‘Inspirational Woman’ Award


SOLIHULL BID Managing Director Melanie Palmer has been awarded the ‘Inspiring Women in 2020’ award from an arts and culture organization in the Midlands.

Ms. Palmer has been recognized by ShruthiUK for her work promoting a wide range of arts and cultural events in the city center.

As Managing Director of Solihull BID, Ms. Palmer takes the strategic leadership of the Business Improvement District and its team of ten.

This includes building relationships with key stakeholders such as Borough Council, West Midlands Police, Touchwood, Mell Square and the Core Theater.

ShruthiUK develops Indian culture, serving children and young adults in the Midlands with training in classical dance and music from South India.

Ms Palmer received the award at the annual Birmingham Thyagaraja (BTF) Festival at the Core Theater, which celebrates the life of Thyagaraja, the famous South Indian saint and composer, through a showcase of classical Indian music and dance.

BTF 2020 is supported by the Consul General of India in Birmingham and the West Midlands Combined Authority, in partnership with Touchwood Solihull, Solihull Chamber of Commerce, Asian Chambers of Commerce and Solihull BID.

Each year, the BTF recognizes outstanding women who have made a positive impact and contributed to society.

The awards were presented by the Mayor of Solihull, Councilor Stuart Davis. The event was attended by West Midlands Mayor Andy Street and Tony Elvin, Managing Director of Touchwood and members of the festival committee.

Describing her pride in receiving the award, Ms. Palmer said, “I am delighted to receive the award. Solihull BID is proud to be able to promote events such as the Thyagaraja festival. Celebrating arts and culture from around the world, our philosophy is to connect our businesses and the community by together developing a diverse tapestry of people, talents and vision.

Dr Chithra Ramakrishnan FRSA, Founder and Artistic Director of ShruthiUK, said: “The Sponsor and Executive Members of ShruthiUK wish to extend their sincere congratulations to all of the inspiring women who have been honored this year.

“Festivals such as the BTF strengthen cultural collaboration between the UK and India, defining Indian culture and national identity and helping to maintain Indian culture and heritage in the Midlands.

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