#VocalForLocal: add the best of Indian culture to your fashion wardrobe


Each season brings new trends, but some remain classics. They’re the basics we need in our wardrobes that go well with almost any style of coordinates, and when they’re emblematic of our culture, they have an even deeper meaning. All over India, there are so many artisans who specialize in various arts and crafts who make great fashion and home decor products. Especially when it comes to fashion, there are those who excel in embroidery, block printing or using plant fibers to make interesting accessories. These products make a great addition to your wardrobe. Here are some of those beauties you need to get your hands on, right now!

Leather accessories


If you must invest in leather, invest in good quality and from a source you can really trust. You will get such reliable options in leather goods made in Uttar Pradesh with Agra, Kanpur and Unnao being more widely known for this. Choose from a variety of products including shoes, belts, bags that are made here. The raw material is mainly imported from Kanpur, Kolkata, Chennai, Taiwan and China among others.

Fragrances for all


Several perfume brands do the trick. But why not opt ​​for perfumes and perfumes made by experts who have the experience of generations who support them? Kannauj has a rich history dating back to the days of kings and queens, and perfumes and perfumes have been a big part of that heritage. Known as “Perfume City”, Kannauj has operated the “Suras and Aroma Development Center” (FFDC) since 1991. Established in collaboration with UNIDO (central and state government), research and testing related to perfumery, from growing plants to processing, etc. are carried out in the establishment.

The One District, One Product (ODOP) program was launched by the UP government in January 2018 to encourage these indigenous and specialized products and crafts by finding new audiences for these products. This has helped dozens of artisans and MSMEs involved in making these products. Wondering where to buy these beauties? They are available on ODOP Mart, Amazon and Flipkart. You can also visit the ODOP website for more information about them.

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